If You Wanna Look Like You Belong in Succession…
You don’t need to be the heir to a multi-billion dollar media conglomerate. All you really need is timeless, classic silhouettes from high-quality craftsmanship and fabric, and a little bit of style.
Take this $2890 knitted wool blazer from Zegna, for example. It’s breathable, it’s got an elevated casualness about it, there’s no obnoxiously large logos or brand marks that scream, “look at me, I’m rich!” And yet, if you saw somebody walk down the street rocking one of these, that’s probably exactly what you’d think.
The fact of the matter, however, is that most people are not able or willing to spend that much money to achieve this look. Cue: Collars & Co.’s quietly luxurious Knit Merino Blend Sweater Blazer—a premium alternative to Zegna’s—for only $148.
Collars & Co. Is Redefining Quiet, Classic Luxury
Collars & Co. first skyrocketed to success on Shark Tank with an ingenious take on the traditional dress shirt that struck a chord with millions of people. Their “Dress Collar Polo” went viral on TikTok and was even able to convince Mark Cuban and Peter Jones to invest in the company—now Collars & Co. is a $25M business, and rapidly growing.
After stacking up features in big name publications like GQ, Esquire, Fast Company, and the Wall Street Journal and stocking men’s closets everywhere, Collars & Co. decided to expand their idea of understated elegance at a reasonable price to the world of sweaters, jackets, and blazers. And we’re thankful they did.
The Artistry Behind the “Stealth Wealth” of the Swazer
Collars & Co.’s Milano Swazer is the perfect blend of cardigan sweater and blazer, giving you the refinement of a blazer, but with a more laid-back feel. They make it with a merino wool blend using an artisanal half-Milano stitch, so it’s ultra-soft and comfortable while keeping an elevated look.
The Swazer features front lapels, two front pockets, and two button closures for versatility. It’s got a rich navy hue, a light and lavish texture, and a withstanding durability that make it perfect for layering. It’s breathable and temperature regulating as well, so you can wear it year-round.
How to Style it to Get That Old Money Aesthetic
Pulling off this look calls for simplicity and classic appeal. You need neutral colors, a nice pair of shoes, and some understated accessories. Nothing should be too flashy, but nothing should be particularly dull either. Collars & Co.’s Swazer offers you endless opportunities to style this way.
You can dress it up with some pleated pants and leather shoes, or dress it down with a pair of jeans and a crisp white tee underneath. For somewhere in the middle, pair it with slim-fit chinos, loafers with a matching belt, a knit polo, and a classic wristwatch. (Collars & Co. even has a Portofino Piqué Polo that’s perfect for this.)
Collars & Co. Is Taking Over Our Entire Closet
And we’re not mad about it. The quiet luxury look has too long been associated with ludicrously expensive designer brands when, in reality, it’s not that unattainable thanks to brands like Collars & Co.
This knit Swazer is a true game-changer. Impeccable craftsmanship, premium materials, and refined design doesn’t come at a price like this too often. If you’re looking to level-up your style and status, this Swazer is a great place to start.