Justin Baer Transformed a Dress Shirt Into a Polo Shirt. TikTok (and Mark Cuban) Went Crazy for It…
And Now It’s Finally on Sale.
In an extraordinary journey inspired by his daughter’s suggestion to start posting on TikTok back in 2021, Justin Baer turned his clothing company Collars & Co. from a viral sensation into a smashing Shark Tank success story.
It all started with a simple video explaining his innovative Dress Collar Polo… And just like that, Baer’s ingenious take on the traditional dress shirt struck a chord with millions of viewers who struggled with the same issue he did: standard button-downs are hot, uncomfortable, and difficult to layer under sweaters, jackets, or blazers.
The beauty of the Dress Collar Polo is that it gives you that same crisp, professional dress shirt look, with the added comfort and breathability of a golf polo. These shirts are so popular, they never go on sale. But Baer decided to bless us with one this year anyway: buy 3 and get 1 free sitewide, plus up to 40% off select sale items.
After securing a million-dollar deal on Shark Tank, Collars & Co. has skyrocketed to success. In a recap video published just a few months after Baer stepped into the Shark Tank, Baer shared that with the help of Mark Cuban and Peter Jones, he’s grown Collars & Co. into a $25 million business…and he’s just getting started.
Even before this sale went live, there were countless reasons why customers were fully stocking their closets with the Dress Collar Polo, but there are three main features we can’t shut up about: the crisp collar, the easy-breezy feel, and the effortless layering ability. Let’s dive into those:
No More Bacon Collar: A Collar That Stands on Its Own
There’s nothing worse than a floppy collar. That’s why the Dress Collar Polo features a meticulously crafted, sturdy collar equipped with built-in collar stays to maintain a crisp, polished appearance all day long.
It’s available in four unique collar styles: the bestselling Semi-Spread Collar, the original English Spread Collar, the Button-Down Collar, and the Cutaway Collar—as well as a wide variety of colors and patterns.
And the best part: even with regular machine washing, the collars keep their shape for years, making them a reliable choice for long-term wear.
Breathable, Cooling Fabric for Sweat-Free Comfort
The Dress Collar Polo provides more than just impeccable style—it’s comfortable as all-get-out. Designed to feel like a golf polo, the ultra-breathable, moisture-wicking fabric allows for airflow (meaning no sweating, and no dreaded pit stains).
Whether you’re on the golf course or heading to the office in the middle of summer, the Dress Collar Polo will help you keep your cool all day long.
The Perfect Fit for Effortless Layering
Trying to make a button-down look good under a sweater is like trying to fit a square peg into a round hole. It just doesn’t work. The end result is lumpy, uncomfortable, and you’re constantly adjusting the sleeves all day.
The Dress Collar Polo, on the other hand, features a comfortable short-sleeved design that provides a streamlined look, effortlessly elevating any layered outfit (though it looks terrific on its own too).
Whether you’re rocking a sweater or a sports coat, you can confidently layer the Dress Collar Polo without worrying about it looking wrinkled or baggy.
We’re Thankful That Justin Baer Listened to His Daughter (& That He Finally Blessed Us With a Sale…)
Because otherwise, we might have never discovered Collars & Co.—and that would be a damn shame. This company has completely transformed our relationship with dress shirts. We could go on forever about why we love the Dress Collar Polo, but we’re not the only ones gushing about it.
Just take it from Mike:
And be sure to check out the rest of Collars & Co.’s best-in-class luxury menswear products during this rare Black Friday sale. There’s never been a better time to look sharp and feel your best at the same time.
If you have dress shirts in your closet, we’re gonna need you to go toss those in the trash and head to Collars & Co’s website to buy 3 and get 1 free sitewide, or save 40% on select sale items.