He Just Wanted to Smile Confidently With White Teeth That Didn’t Hurt – Then He Helped Over 1 Million Others Do the Same…
It was 2017. Josh “Snow” Elizetxe’s mouth was wired shut from jaw surgery—yet all he could see in the mirror was the brown stain on his teeth that was left behind from his daily coffee habit.
He needed a teeth-whitening treatment he could use while his teeth were particularly sensitive, and the products from giants like Crest, Colgate, and Oral-B only made the sensitivity worse. So, he did what a great entrepreneur should do: he said “f*** it” and built one himself.
Despite his bright-eyed and bushy-tailed confidence, not even Josh knew that his newfound brand, Snow, would break the internet, generate $100M+ in sales in just 3 years, and become the #1 fastest-growing TikTok Shop brand in the country.
The oral care giants have controlled the $50 billion market since before Josh was born, but his innovative, forward-thinking startup is already challenging the status quo with the idea that products can keep up with modern science AND still be affordable. Snow figured out a way to whiten teeth with virtually zero sensitivity while helping to rebuild and strengthen your enamel at the same time… all without costing a fortune.
Josh has turned Snow into one of the rare brands where the business strategy is as good as the product—and the product is top-shelf (literally, they’ve already found their way into CVS, Nordstrom, Target, and more). Consider that industry giant Oral-B has a 1.4-star score on TrustPilot, while Snow has 4.5 stars with 3,988 reviews and climbing.
“If you come for the king, you best not miss,” as they say. And “Josh Snow” hasn’t missed yet.
Brightening Your Smile ≠ Destroying It
When it comes to teeth whitening, it starts with efficacy: does this product work, or not?
After Snow’s Diamond Dissolving Whitening Strips went viral for just that (their efficiency), they sold out on TikTok Shop in just four days. Presently, Snow is still trying to meet a demand so high that it’s hard to keep products in stock.
Snow has ridden that momentum to $100M+ in sales, over 15,000 verified reviews for a near-perfect 5-stars, and features in GQ, Esquire, Cosmopolitan, Elle, and more. They even had a segment on Ellen. It didn’t take long for them to expand their product lines and become one of the most sought-after cosmetic oral care brands on the planet.
But it wasn’t just the 60-day money-back guarantee that propelled their success (though that didn’t hurt…)
Making Magic With the Snow “Secret Sauce“
Before Snow launched in 2017, whitening was painful, time-consuming, expensive… and obliterated your enamel. So, they recruited one of the nation’s top cosmetic dentists, Dr. Brian Harris DDS., to make a kit that fixed all of those problems.
Snow took the two whitening agents used by big brands, hydrogen peroxide and carbamide peroxide, and combined them with two important ingredients: Nano-Hydroxyapatite to help restore enamel and remineralize teeth, and Potassium Nitrate to naturally desensitize while you whiten. The result is an award-winning formula that offers professional-level whitening in just 9 minutes a day with virtually zero sensitivity.
Their Ultimate Smile Kit ($259 $209.07) comes with a Wireless Whitening Kit, an LED Whitening Electric Toothbrush, a 42-count of their Dissolving Whitening Strips, and the instant-acting Teeth Brightening Purple Serum. People love Snow so much that they’ve already sold over 100 million treatments, but they didn’t want to stop there…
Many Tried, But Josh Snow Actually Built It: An Ecosystem of “Oral Wellness” to Shake the Industry
Snow realized that oral care didn’t have to be some intimidating necessity, it could feel like a spa day self-care ritual—whether you’re brushing off plaque, whitening your smile, or strengthening your enamel.
To honor that, they continued to use simple and clean ingredients to build out products of oral care essentials from familiar whitening options (like serums and strips) to cutting-edge innovation (like the world’s first multi-functional electric toothbrush). Through it all, Snow is able to help you feel confident and maintain a healthy oral routine at the same time.
For a Whiter Smile, Start Here.
For the best bang for your buck on Snow’s industry-leading products, we strongly recommend starting with their Ultimate Smile Kit. This is the best way to save money and get your own personal teeth-whitening glow-up in just 21 days.
- Wireless Teeth Whitening Kit —This upgraded, wireless Whitening Kit offers Snow’s best whitening experience so far. It comes with a UV Self-Sanitizing Charging Case and Triple-LED technology for an even faster acceleration of the serum.
- LED Whitening Electric Toothbrush — Keeping your teeth clean and white isn’t a one-time occurrence, it’s a habit that needs to be upheld every day. This brush makes that easy. The toothbrush comes with award-winning LED blue-light technology and state-of-the-art sonic technology to eliminate plaque and accelerate teeth whitening at the same time.
- Diamond Dissolving Whitening Strips — AKA Snow’s viral moment. These better for you, dissolvable strips are infused with Hydroxyapatite to help strengthen teeth enamel and use patented P3 Technology® to erase tough stains. These are so popular, they tend to sell out quite a bit. If you see them available, it’s usually a good idea to snag a few extra…
- Instant Teeth Brightening Purple Serum — To round it all out, this fast-acting Purple serum harnesses color-correcting technology to immediately disguise yellow teeth stains. Interviews, first dates, nights out on the town… no matter the occasion, Snow will have you ready to glow and ready to go.
Snow Is Revolutionizing Oral Health and Self-Care, One Smile at a Time
This brand isn’t just challenging the giants of the already-enormous oral care industry… they’re challenging the outdated idea of oral care as a necessary evil. Snow believes everyone should be able to smile confidently and feel clean, safe, and healthy getting there.
But don’t just take our word for it. There’s an endless (and rapidly increasing) stream of rave reviews and transformation photos that suggest Snow is not done in its quest to take a pearly white bite out of the $50 Billion oral care market. It’s worth mentioning you can try their products out risk-free thanks to the 60-day money-back guarantee and free shipping on orders $125+.