We do our best work when we have skin in the game.

Proven skincare is making major waves in the multi-billion dollar skincare industry. Their secret? Well, for co-founders Amy Yuan and Ming Zhao, their skin IS the game. What started as a personal project for two women frustrated with their beauty products turned into revolutionary company that’s helped more than 100,000 customers (and counting) feel more confident in their skin.

Their success hasn’t gone unnoticed. After being featured on Shark Tank and growing to $20 million in sales in their first two years of operation, Proven could easily bring on outside investment from large name investors. Instead, the female-founded company recently announced they would be opening up the next phase of investment opportunities to the people who literally have skin in the game: their customers.

Why are customers throwing their money back into Proven?

Proven isn’t just another skincare brand in a world full of one-size-fits-all products. They are on a mission to fundamentally change how the entire industry operates—shifting away from mass production to mass personalization

Their team of data scientists and dermatologists created an algorithm that determines the best customized skincare for every specific individual based on their different skincare needs, lifestyle, and environment.

The name “Proven” is no coincidence: their customized products work. For everyone.

The problem is that when the existing skincare industry is a $155 billion behemoth, there’s a of lot of people invested in keeping things the way they are. Specifically, repackaging identical products under different sub-labels, and then using celebrities to market them to the masses—regardless of effectiveness. It’s by design generic and less-effective…but cheaper to produce (and thus easier for big brands to profit off).

With investors trained to see only one type of business model for skincare, Proven founders Ming Zhao and Dr. Amy Yuan were getting frustrated. Big money only wanted to shortcut or otherwise cheapen their product and mission, and they had to fight to pursue quality over short term profits. So rather than compromise, they decided to turn to the people who understood and loved their product the most: Proven’s customers.

“I’m shocked by how well this works”

To understand how a company is able to not only get customers to buy its products but to invest their money, one must first understand just how different Proven is from other skincare brands. And to do this one needs only to read some of their roughly 15,000 positive online reviews.

Customer after customer, tired of trying the same old ineffective skin products, are flocking to comment on the power of a skincare formula designed just for them. Just take a look at some of the most recent ones:

“I have been using this customized system for less than a month and I admit, I was wary at first. Nothing has ever worked to target all of my skin concerns. From redness and sensitivity, to dry patches and occasional acne. Within the first week of using this system, I started to notice a more balanced glow to my skin. The redness reduced by 50% within 2 weeks and now it is virtually gone!” 

“I developed hormonal acne about 4 years and have struggled with it ever since. I tried all sorts of products/creams/pills. I think my biggest problem though was the skin products I used! Having a system that is not only tailored to my skin and life but is clean and doesn’t have unnecessary filler product has truly changed the game for me.” 

“I am shocked how well this works. I’m a sucker for skin care products, but this time I thought I’d take before and after pictures and see if it was really doing anything. My concern was sagging skin. My pictures, a month apart, same room, same time of day, no facial expression, are amazing. The difference is obvious. I didn’t get suckered this time. Can’t wait for my next shipment!!” 

The strong reviews have propelled Proven, which in its first 2 years managed to to turn roughly 90% of their 100,000 customers into repeat subscribers. That’s an insane endorsement from an industry known for one-and-done products. By harnessing the power of the the product’s true believers, Proven is creating a growth engine that is empowering the people who benefit from it most.

Over $20 Million In 2 Years

That’s how successful Proven has been in its launch. Driven by appearances on Shark Tank and coverage from brands like Refinery29 and Forbes (which called it the “Tesla of skincare”), Proven has come out of the gates strong, on pace to grow even more in the coming years.

Beyond the business numbers, the company has also made waves in the scientific community. Their Skin Genome Project database won MIT’s 2018 Artificial Intelligence Award, and endorsement from Stanford’s StartX and Nvidia’s Deep Learning and AI Program. The Skin Genome Project is the first big data project of analyzing 20,000 skincare ingredients against 20 million user testimonials to objectively answer the question, “What truly works in skincare?”

The findings from the Skin Genome Project have now become the basis for Proven’s 3-minute skin quiz, which analyzes everything in a users profile—from genes to environmental pollution stress levels—against the findings from the experience of 20 million individuals. The quiz has been massively successful as people for the first time get to target their oily skin, or blemishes specifically, and receive a well rounded regiment on a routine schedule. And like with all genomic projects, the most people use it, the more effective it becomes.

So How Do I Get In?

If you’ve tried the product and want to see how you can take part in disrupting the $155 billion skincare industry, visit investinproven.com to read the company’s prospectus to understand your opportunities and risks as an investor. There are several different Levels and Reward Tiers based on the level you feel comfortable investing.

For those who haven’t tried the product, we highly recommend you head on over to Proven.com and take their 3-minute skin quiz to see what your skin has been missing. Our whole team has become customers ourselves, and we mean it when we say it, when it comes to smooth, glowing skin, Proven is the product where feeling is believing.