Redefining What It Means to “Have Skin in the Game”
Proven is making major waves in the multi-billion dollar skincare industry. Their secret? Well, for co-founders Amy Yuan and Ming Zhao, their skin IS the game. What started as a personal project for two women frustrated with their beauty products turned into revolutionary company that’s helped more than 100,000 customers (and counting) feel more confident in their skin.
Their success hasn’t gone unnoticed. After being featured on Shark Tank and growing to $20 million in sales in their first two years of operation, Proven could easily bring on outside investment from large name investors. Instead, the female-founded company recently announced they would be opening up the next phase of investment opportunities to share their success with the people who make it happen: their passionate customers.
Why Are Customers Jumping to Invest in Proven?
To understand how a company is able to not only get customers to buy its products but to invest their money, one must first understand that Proven isn’t just another skincare brand in a world full of one-size-fits-all products and celebrity-endorsed brands.
The name “Proven” is no coincidence: their customized products work. For every age, skin type, and skin tone.
Using data from more than 25 million customer testimonials, 100,000 skincare products, 4,000 peer-reviewed scientific papers, and 20,000 ingredients, Proven determines the best customized 3-step skincare routine for every customer based on their unique skin concerns, lifestyle, and environment (based on their answers to a brief online consultation).
In their first two years of business, Proven has turned 90% of their 100,000+ customers into repeat subscribers and garnered more than 15,000 positive reviews on their website. That’s an insane endorsement from an industry known for trial and error, and one-and-done products.
I have been using this customized system for less than a month and I admit, I was wary at first. Nothing has ever worked to target all of my skin concerns. From redness and sensitivity, to dry patches and occasional acne. Within the first week of using this system, I started to notice a more balanced glow to my skin. The redness reduced by 50% within 2 weeks and now it’s virtually gone!”
All that said, it makes sense that the people who have experienced the results of Proven firsthand are excited to be a part of the brand’s continued success. By harnessing the power of the product’s true believers, Proven is creating a growth engine that is empowering the people who benefit from it most.
$20 Million Is Just the Beginning
Driven in part by their appearance on Shark Tank and coverage from media outlets like Business Insider and Forbes (which called it the “Tesla of skincare“)—Proven has come out of the gates strong in their first two years of business—and they’re on pace to grow exponentially more in the coming years.
Beyond the business numbers, the skincare disruptor has also made waves in the scientific community. Their Skin Genome Project database won MIT’s 2018 Artificial Intelligence Award and endorsement from Stanford’s StartX and Nvidia’s Deep Learning and AI Program.
The findings from the Skin Genome Project serve as the basis for Proven’s 3-minute skin consultation, which analyzes more than 47 factors—from genetic background and skin type to blue light exposure level and seasonal climate fluctuation. And like all genomic projects, the more people use it, the more effective it becomes.
Try Proven For Yourself
In an industry worth more than $155 billion globally, there are hundreds of thousands of skincare brands to choose from. So, it speaks volumes that Proven’s customers are so satisfied with their customized skincare routine that they want to invest in the company.
If you’re interested in reading about what Proven’s happy customers have to say, head over to their website to read through their rave reviews. From hormonal acne to dry skin and fine lines, Proven’s custom formulas have helped 100,000+ people of all skin types tackle their skin concerns.
If you’re looking to streamline your skincare routine with powerful, clinically-proven skincare, get started with Proven’s 3-minute skin consultation. The results speak for themselves!