They say the eyes are the windows to the soul—so, if your eyes scream tired, depleted, and shriveled, what message are you sending?
As people age, they often begin to notice changes in their skin, particularly around the eyes. Fine lines and wrinkles, puffiness and dark circles are common concerns, and many turn to eye creams as a solution. However, with so many products on the market, it can be difficult to know if eye cream is even worth the investment. We were also skeptical, so we did our research and discovered that eye creams are, in fact, necessary. But, when talking about their efficacy, it’s not fair to lump all eye creams together.
Enter PROVEN, a skincare brand that has recently released a new customized eye cream formula. This eye cream is specifically designed to address the early signs of aging and is created using the PROVEN ‘skintelligence’ AI system, which analyzes customers’ skin data to formulate a hyper-personalized product and the first ever personalized eye cream duo.
So, Do You Really Need Eye Cream?
Eye creams are controversial; some experts say you need one, some say you don’t. But according to research, the answer is a resounding yes. The skin around the eyes is one of the most fragile and sensitive areas of your body. It is ten times thinner and more susceptible to damage than the skin on the rest of the face. And has fewer oil glands, which means skin isn’t able to retain moisture, leading to dryness, fine lines and wrinkles, according to a study published in Clinical Anatomy. Making the eye orbit one of the first to reveal signs of aging, which is why crow’s-feet is such a big problem.
The “solutions” to eye skin issues on the market today include: companies selling expensive eye creams that don’t last long, glorified moisturizers without any biologically active ingredients, and are more than likely wrong for your skin.
We turned to expert advice for choosing the right eye cream. Dr. Zakia Rahman, a clinical professor of dermatology at Stanford University, claims there’s evidence that eye creams can help prevent and repair wrinkles, BUT they must contain some key ingredients.
Using a targeted eye cream can help to nourish this delicate skin and protect it from damage. The key is to choose a product that is tailored to your specific needs, rather than a one-size-fits-all solution. Dermatologists recommend starting to use an eye cream beginning as early as your early 20s.
What Is PROVEN? Skincare Made For You, By You.
PROVEN is the first company to combine AI, big data, and personalization in skincare. The award-winning clean beauty startup was founded by CEO Ming Zhao and Dr. Amy Yuan, a data scientist and physicist from Stanford University. Zhao struggled to find the right products for her “difficult” skin and hated how time-consuming, frustrating, and expensive finding the right products could be. Alongside a team of leading scientists and dermatologists, Zhao and Yuan created a holistic approach to skincare that’s completely backed by data. This shared passion became the world’s largest skincare database: The Skin Genome ProjectTM, winner of MIT’s 2018 Artificial Intelligence Award.
Using your answers to the 3-minute Skin Genome Quiz, AI technology instantly sifts through this incredible amount of information, assessing each individual’s primary skin concerns and weighing a range of 47 factors about you, like exposure to digital pollution, diet, stress, and sleep. It then draws recommendations based on analyzing over 20 million consumer testimonials and 4,000 skin-related scientific papers to select the best ingredients for your skin. This lets PROVEN tailor-make every formula just for you, and it means you won’t waste time and money trying out products that may or may not work.
With amazing customer testimonials and reviews from Forbes, Allure, Business Insider and countless others, Proven Skincare actually made its initial debut on Shark Tank in 2020, and the judges passed on the idea at the time. Now we can evidently see the missed opportunity that was. PROVEN has already shaken up the skincare industry by providing a customized and simplified skincare regimen with their simple skincare system, that includes a cleanser, day moisturizer and night cream. With Proven’s clinically proven results, you’re treating your skin as it should be treated—with every ingredient backed by science to work for you.
The World’s First Personalized Eye Cream Duo
Proven’s original 3-Step Regimen took the skincare world by storm. Now, with the launch of their new Eye Cream Duo they’ve added a night and day eye cream to compliment your skincare regimen—that actually works.
This sensitive area requires different care than the rest of your face does, so it’s best to be extra careful with it. The best eye creams require a balance of gentle and powerful. That’s where Proven’s customized eye cream comes in. By using advanced AI technology to analyze each customer’s skin data, the brand is able to create a formula that is uniquely suited to their individual needs. This means that customers can be confident that they are using a product that is designed specifically for their skin type, tone, and concerns.
Every ingredient PROVEN selects for you is scientific, clean, and specifically effective in prolonging the health of the skin around your eyes. The ingredients in Proven’s eye cream are carefully selected to provide maximum benefit. The formulas contain a blend of ingredients like peptides, hyaluronic acid, caffeine, vitamin C and K, and squalane, which work together to reduce the appearance of fine lines and wrinkles, brighten dark circles, and reduce puffiness.
But perhaps the most impressive aspect of Proven’s eye cream is its personalization. By taking into account factors such as skin type, age, and environmental factors, the brand is able to create a formula that is tailored to each individual customer. This means that users can be confident that they are using a product that is truly customized to their unique needs.
Caring for The Skin Around Your Eyes In Just Two Steps
01. Personalized Day Eye Cream: Helps to protect you from elemental exposure present in your life including environmental pollution and blue light, while hydrating the delicate eye area via a light, non-greasy texture. The day eye cream provides ample benefits to your morning routine:
- Hydrates, depuffs and firms skin
- Reduces discoloration and dark circles
- Works well under makeup
As a specialized eye cream for day time, Proven avoids the all-purpose and ultra rich eye creams that other brands tout, making sure that you can be comfortable and hydrate the skin around your eyes at the same time. All while wearing makeup and going about your daily life.
02. Personalized Night Eye Cream: A rich, nourishing, overnight formula packed with powerhouse ingredients. This calming and firming night cream depuffs, brightens and fights the signs of aging without irritating the skin so that you can always wake up with visibly youthful-looking, radiant eyes.
Proven provides a nighttime appropriate eye cream that is much more concentrated, rejuvenating the area around your eyes while you sleep, as it:
- Works overnight to restore deep moisture
- Reduces puffiness
- Minimizes dark circles and under-eye bags
Both eye creams can be sold separately or as a duo. But if you want to see noteworthy results and (most importantly) prevent and treat aging in the eye area, these work better paired, and a necessary addition to your 3-step regimen. We recommend getting the set to ensure you’re maximizing the benefits of a complete Proven skincare routine and getting a head start on preventing aging.
People see results as soon as in the first few weeks, and a little goes a long way, so these creams are sure to last. They feel amazing and gentle on the skin, and give genuine results regardless of your age and skin type. So no matter where you’re at in life, Proven is sure to come up with the perfect formula to address any skin issue or concern.
Your Eyes Deserve Twice The Care
While some may question whether eye cream is worth it, the research and Proven’s new customized eye cream duo formula say otherwise. Proven’s skintelligence allows you to get a formula that is specifically designed for your skin, while filtering out nonsense, hype, and costly trial and error.
Each PROVEN product is custom-made using clean ingredients and cutting-edge science to give your skin just what it needs, using the best available scientific expertise and the most effective ingredients. And if your skin changes, your skincare can evolve right along with you. There’s really no harm in giving it a try since there’s a reformulation guarantee. Get your duo and experience the proven difference.