For Once, You Can Be Safe Riding a Bike and Look Good at the Same Time…
Let’s get something straight here. You’d be hard-pressed to find someone who doesn’t wear a bike helmet because they don’t actually believe that it’s safe. Generally, people opt out because most helmets—frankly—look pretty ugly. But what if you didn’t have to sacrifice style for safety?
You don’t. Meet the FARO Smart Helmet, UNIT 1’s peace offering to the age-old battle between staying safe and looking cool. There’s no reason for bike helmets to look like they did in the 60s, but FARO looks like it’s straight out of the future. With 500+ lumens of powerful integrated lights, automatic brake lights, crash detection, and the Mips safety system—it functions like it’s from the future, too.
FARO raised over $1M in crowdfunding in less than a year with their award-winning design, but you don’t get awards from Red Dot Design and iF Design, press love from Forbes, Cycling News, and Discerning Cyclist, and 20,000+ customers just by looking cool. This helmet is revolutionizing road safety by preventing accidents before they happen and adopting cars’ visual language to communicate with them on the street, too.
The Team Leading the Sleek Helmet Revolution
UNIT 1’s founders knew that a lot of people don’t like wearing helmets because they don’t want to look dorky. They also knew there was a way to speak to a more modern, urban aesthetic with a helmet design. At the end of the day, staying alive is badass. Shouldn’t it look that way?
UNIT 1 launched FARO in 2021 to answer that question: yep. Since then, UNIT 1 has been getting major hype and is even starting to build out an entire suite of safety accessories for bikes, scooters, e-bikes, etc… solidifying themselves as leaders in the conversation around safety, style, and visibility on the road.
But the FARO Helmet Offers Much More Than Just Style…
And they’ve got 20,000+ riders and an average review rating of 4.9 stars to prove it.
Coming in at $249.80 with Turn Signals and Automatic Brake Lights and $209.90 without, both options come with the Mips safety system, an IPX-6 dust and rain-resistant exterior, and a magnetic buckle. FARO comes in small, medium, or large and 4 colorways: Maverick (blue), Stingray (light gray), Blackbird (black), and Juniper (green).
While $200+ may sound like a lot for a helmet, it starts to sound like a bargain when you realize what you’re paying for. Here are our top 5 reasons why any cyclist needs to add this helmet to their arsenal, immediately.
1. A Super-Sleek Helmet You’ll Actually Want to Wear
Utilizing a keen eye for design, sleek colorways, and a modern touch, FARO is a quantum leap from the old tin buckets we used to wear as head protection. The four colorways can fit anyone’s vibe, along with the panel of hidden light behind a heavy-duty fabric liner that you can customize into your own colors and animations.
This is a helmet worthy of Marty McFly’s hoverboard. It even cleverly conceals a ventilation system so you don’t get hot and stuffy when you’re turning heads on the street.
2. Visibility, Visibility, Visibility—There’s No Excuse to Not See You.
FARO features fully customizable LED lights of 500+ lumens in both the front and back for a full 360° of visibility. If you’ve ever been on the car side of the equation, you know those tiny reflectors clipped low on the bike’s back frame are pretty easy to miss. But with a glaring (literally) light footprint at eye level, you’re almost impossible to miss.
You can also add on the Turn Signals and Automatic Brake Lights via the Navigation Remote. Connecting to the helmet via Bluetooth, the Nav Remote mounts right on your handlebars and makes your helmet capable of turn signals and automatic brake lights, allowing you to communicate with drivers using their own language. It also helps you not get hit from behind.
There’s a reason the majority of cycling accidents occur at night—in low-light conditions, cyclists can be nearly invisible to drivers. But by making yourself overly visible and predictable, you’re dramatically reducing your chances of being hit by a car.
3. The Highest Standard of Crash Safety + Mips Safety System
Even with all the precautions in the world, unfortunately, accidents still happen. But if they do, FARO’s still got you covered. The helmet is fully CPSC and EN1078-certified and combines up to 3 layers of impact and rotation absorption to absorb as much energy as possible and keep your head safe.
FARO also features the Mips safety system, a low-friction liner that allows for multi-directional movement on rotational impacts. Essentially, by factoring in rotational forces, Mips largely reduces the risk of concussions and brain injury.
4. Calls For Help When You Can’t: Crash Detection and Safety Check
FARO’s crash safety feature comes in three layers: crash prevention, crash protection, and crash detection. In the event you do end up in an accident, FARO is equipped with accelerometers and sensors to detect it. FARO will ask you via the accompanying app if you’re alright, and if you don’t respond, it will send a text with your location to a predetermined emergency contact.
With measures to address a wide range of outcomes, what FARO really offers you is peace of mind. It makes it possible to trust in your own safety or that of a loved one, then it actually delivers that safety. And everyone who has ever lived knows that’s no small thing.
5. Free Shipping, Free 30-day Returns, and 1 Year Warranty
There’s a reason the reviews on customer experience with UNIT 1 are so raving—these guys built an incredible product, and they stand by it. FARO comes to you with free shipping and no hidden fees or shady sales tactics. If you try it out and decide it’s not for you, you can get a full refund within 30 days, no questions asked.
Bonus Round: The UNIT 1 App
The accompanying UNIT 1 app offers one place to control and customize your FARO helmet and Navigation Remote. The design, like the helmet, is top shelf and allows you to track battery levels, manage performance, tweak light colors, and even explore programmable animations. The customization is endless.
There’s No Need to Be Embarrassed in Your Bike Helmet Anymore.
Because with this next-generation beauty, you can stay out of harm’s way in style. FARO is more than just a bike helmet, it’s a new and revolutionary way to think about riding accessories.
So whether you’re a city commuter or a backroad cruiser, the FARO Smart Helmet is the ultimate accessory for riding high-tech, safe, and comfortable. You’ll look pretty damn cool while you do it.