Jeans aren’t just a piece of clothing. They’re the most essential item in our closets, a foundational piece of our most iconic outfits. We depend on them for every occasion, from date night to a summer picnic to the boardroom — and as an everyday basic, a truly good pair of denim should check all of the boxes.
However, it’s tough to find a pair of jeans that’s simultaneously stylish, figure-flattering, comfortable, AND durable. These are the five denim brands that our team considers the best across the board.
We’d be remiss not to mention Levis right off the bat — after all, they are the most iconic American denim brand, and for good reason. Back in the late 19th century, Levi’s started out as a men’s workwear company. Today, almost every woman in America has a trusty pair of 501 jeans in their permanent rotation. From the rigid Wedgie Fit style to the waist-snatching Ribcage jean, Levis has a silhouette for everyone.
As a brand based in Los Angeles, AGOLDE was designed with comfort in mind. Their perfectly worn-in styles are all made with 100% cotton, and feature relaxed silhouettes perfect for wandering around the farmer’s market or happy hour. If you’re looking for a classic fitting, knock-around jean, AGOLDE is a great place to start.
Citizens of Humanity
As a brand that prioritizes sustainable production methods, Citizens of Humanity is at the top of our list. The Los Angeles-based premium denim label has a cult following, which comes as no surprise because of their unparalleled look, fit, and feel, as well as their attention to unique details. COH jeans exude easy sophistication and confidence without compromising on comfort.
Simultaneously a lifestyle brand and a denim brand, these jeans tell a story when you put them on. Inspired by its founders’ experiences growing up in California in the 70s, all of Mother’s styles are infused with a heavy dose of indie-spirit and funky modern silhouettes. A favorite for off-duty models, these super-soft fabrics are designed to be lived in.
The trendiest of our top picks, this is the quintessential cool girl jean. Started by a former fit model, PAIGE denim features flawless fits, on-trend styles, and the quintessential Skyscraper skinny jean that gives the illusion of endless legs. Their premium denim makes these jeans a comfortable everyday staple that’s designed to last.