The “French girl look” has gained a lot of popularity in recent years, but not because of one particular clothing item, hairstyle, or makeup look. Sure, elements like white button-downs, tousled hair, and a smudgy, sexy red lip are clichéd for good reason, but they’re not the only thing that makes up cool girl style. Rather, it’s the ideas that French style embodies: effortless cool, simplicity, timelessness, sophistication, and a little bit of rawness.
The secret to mastering French girl style is about finding statement pieces that make you feel you feel most YOU, then pairing them with basics to create a chic, minimalist wardrobe that’s timeless and doesn’t latch onto trends. It’s about mixing edgier pieces with more feminine pieces, creating a perfect balance between raw and polished. But most importantly, it’s about knowing what suits your body type best and feeling confident in the pieces you own.
Here are a few of our favorite Parisian-inspired brands that are a good jumping-off point if you’re looking to revamp your wardrobe with French girl-inspired pieces.
Maje
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Khaite
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Sandro
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Zadig & Voltaire
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The Kooples
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ba&sh
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Isabel Marant
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